Website Development – Initial Payment (50%)


Extraction of all current text, image and video content from current Shopify environment

Deployment of WordPress CMS server infrastructure:

– Domain management & SSL

– Staging & production environments

– Content delivery network

– Current email system integration

– Security firewall

– Caching + compression

– Daily backups

– FTP access

Development of a new custom responsive website:

– Search phrase, call to action (CTA), data capture, audience, customer profile & content strategy

– E-commerce website + blog (landing, product, informational, blog + category pages – restaurant, cook school,

shop and events)

– Custom page, post and product templates

– Image, graphic and video curation & compression

– Initial content upload & placement

– On page meta SEO including schema markup via json + microdata

– Social integration through social cards & the Open Graph Protocol (OGP)

– Data capture integration via Mailchimp

– Sitemap.xml, robots.txt, htaccess files

– Set-up Facebook, Instagram, Twitter & Google advertising tracking

– Set-up, monitor & analyze Google Tag Manager (GTM)

– Analyze & monitor Google Search Console (GSC) & Google Analytics (GA)

Management of WordPress CMS server environment and Woocommerce website:

– DNS zone records

– Database cleansing and maintenance

– Security certificate, firewall and threat detection

– Core file / 3rd party software updates and conflict resolution

– Wordpress, Woocommerce and 3rd party software management

– Caching management